Into the gig economy

The author is president of Western Reserve Public Media (WNEO/ WEAO), which serves Akron, Youngstown and Kent in northeast Ohio. Right after I finished reading Barbara Cochran’s paper for the Knight Commission, “Rethinking Public Media: More Local, More Inclusive, More Interactive,” the phone rang. The 1990s called, and they want their White Paper back. Public television has been local, inclusive and interactive since its inception. No doubt there is always room to be “more,” but getting there by building up staff and tinkering with governance structure is a repeat of the past and will lead to more reliance on taxpayer support from state and federal sources that cannot or will not provide it.