Donors demand clearer view of station reality

The bad news: Public radio is a small part of a rapidly expanding nonprofit sector. Competition with other nonprofits for mind-share and donor support will intensify. Moreover, public radio lacks the financial transparency that donors increasingly expect.

Donors demand clearer view of station reality

Fundraisers got an outsiders’ view of pubradio from a former insider at the Public Radio Development and Marketing Conference, July 10 [2003], in Snowbird, Utah. This article is adapted from remarks by longtime public broadcaster Robert G. Ottenhoff, president of GuideStar, a leading source of information for monitoring the performance of nonprofits of all kinds. Ottenhoff founded Newark’s WBGO-FM, served as executive director of the New Jersey Public Broadcasting Authority and then became chief operating officer of PBS. I was asked to come here today and give you an outsider’s perspective on public radio. I’m an avid listener of public radio.