Programs/Content
Viewership gains during crisis point to strategy for building ‘NewsHour’ audience
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Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
System/Policy
Public TV begins counting ‘invisible audiences’ for education content
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Stations reach millions of people through off-air services such as parenting workshops but lack a common approach for measuring their reach and impact.
Programs/Content
PBS mulls strategy to boost kids’ ratings
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With many local pubcasters reporting sharp declines in daytime viewership, PBS programmers are reevaluating scheduling strategies for children’s programs, trying to get a handle on a problem that’s also affecting commercial competitors for kids TV audiences.
Programs/Content
Syndication of Doc Martin bolsters viewership, fundraising for pubTV stations
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An analysis of the most popular syndicated program on pubTV from two longtime industry advisors.
People
Luoma, Cornwell recognized for achievements in local scheduling
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In a citation honoring Maine Public TV’s Kelly Luoma as the Charles Impaglia Programmer of the Year, PTPA lauded her “for tirelessly advocating for the audience and the programming community within public television, even when it is not politically correct . . . [and for] the singular achievement of increasing a station’s viewership every year since the digital transition, while the system has shown whole week and primetime declines.”
In another award presented during last month’s PTPA meeting in Miami Beach, Fla., Kentucky Educational Television’s Craig Cornwell was lauded for achievements in local scheduling. TRAC Media Services, which manages PTPA, cited Cornwell “for ensuring that local productions always get prime placement, for understanding a market where Best of the Joy of Painting often equals the Antiques Roadshow repeat on Saturday .
Development
If ratings don’t correlate to dollars at pledge time, what will?
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PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn’t learned what to do about declining pledge ratings.