With many local pubcasters reporting sharp declines in daytime viewership, PBS programmers are reevaluating scheduling strategies for children’s programs, trying to get a handle on a problem that’s also affecting commercial competitors for kids TV audiences.
In a citation honoring Maine Public TV’s Kelly Luoma as the Charles Impaglia Programmer of the Year, PTPA lauded her “for tirelessly advocating for the audience and the programming community within public television, even when it is not politically correct . . . [and for] the singular achievement of increasing a station’s viewership every year since the digital transition, while the system has shown whole week and primetime declines.”
In another award presented during last month’s PTPA meeting in Miami Beach, Fla., Kentucky Educational Television’s Craig Cornwell was lauded for achievements in local scheduling. TRAC Media Services, which manages PTPA, cited Cornwell “for ensuring that local productions always get prime placement, for understanding a market where Best of the Joy of Painting often equals the Antiques Roadshow repeat on Saturday .