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Target Analytics

Development

Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts

By April Simpson, Former Associate Editor | November 6, 2018

Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.

Development

Annual fundraising study finds significant gains for both radio, TV stations

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 26, 2018

The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.