Skip to content
  • About
  • Subscribe
  • Advertise
  • Donate
  • Staff
  • Pay an Invoice
  • Write for Current
  • Editorial Policy
  • Contact
  • logo
  • logo
  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • More
    • About
    • Subscribe
    • Advertise
    • Donate
    • Staff
    • Pay an Invoice
    • Write for Current
    • Editorial Policy
    • Contact

Current - For people in public media

Current (https://current.org/tag/sustainers/)

  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • Don't Miss
  • Pipeline 2023
  • Leadership in Pubmedia
  • Audience of Tomorrow
  • DEI
  • Public Media Salaries
  • Focus on Membership
  • Local that Works
  • Webinars
  • Crosswords
Subscribe

Sustainers

Development

‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station donors

By Tyler Falk, Reporter | November 4, 2022

For now, the bundle is available only to new members of 34 stations.

Development

Growth in sustainers helped stations hold on to more donors in FY2018

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 28, 2019

But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.

Development

Annual fundraising study finds significant gains for both radio, TV stations

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 26, 2018

The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.

Development

While sustainers are growing, experts say public radio still needs new donors

By April Simpson, Former Associate Editor | September 16, 2016

Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.

Development

Public TV sustainer growth may be slowing, but still shows progress

By Dru Sefton, Senior Editor | August 29, 2016

Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.

Development

Philadelphia’s WXPN reaches membership milestone

By April Simpson, Former Associate Editor | August 25, 2016

The station’s donor base grew 11 percent over two years.

Development

Why stations should look to younger sustainers for bequests, major gifts

By Christina McPhillips, VP of Business Development (Carl Bloom Associates) | August 5, 2016

Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.

System/Policy

Fred Jacobs: “To a great degree, public radio has two audiences”

By Adam Ragusea, Former Host, "The Pub" | October 21, 2015

The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.

Development

Pubcasters see upside from promoting EFT payments to sustaining members

By | October 14, 2015

Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.

Load more posts

Know it all.
Get Current's
newsletter.

Featured Jobs

  • About
  • Subscribe
  • Advertise
  • Donate
  • Staff
  • Pay an Invoice
  • Write for Current
  • Editorial Policy
  • Contact

Categories

Archives

Search Current

Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.

<span>Current is a member of</span>

Copyright 2023. Current. All rights reserved.

  • Privacy policy
  • Terms and conditions
  • RSS feeds

Built with the Largo WordPress Theme from the Institute for Nonprofit News.

Back to top ↑