Development
‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station donors
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For now, the bundle is available only to new members of 34 stations.
Current (https://current.org/tag/sustainers/)
For now, the bundle is available only to new members of 34 stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.
Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.
The station’s donor base grew 11 percent over two years.
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.
Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.