Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Development
While sustainers are growing, experts say public radio still needs new donors
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Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.
Development
Public TV sustainer growth may be slowing, but still shows progress
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Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.
Development
Philadelphia’s WXPN reaches membership milestone
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The station’s donor base grew 11 percent over two years.
Development
Why stations should look to younger sustainers for bequests, major gifts
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Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
System/Policy
Fred Jacobs: “To a great degree, public radio has two audiences”
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The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.
Development
Pubcasters see upside from promoting EFT payments to sustaining members
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Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.
Development
Sustainer programs are growing but still show room for improvement
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Nearly every public radio station now executes a sustaining membership program, but the latest analyses of fundraising performance reveal that very few of them could be described as effective or successful.
