Stewards for the media future

What public broadcasting can do to plan for its own future and for federal policies that serve the public interest

In the first part of this commentary in Current Oct. 4 [2010], Wick Rowland, an early PBS planner and now a station leader in Colorado, said that public broadcasting’s failure to put time and money into formal research and planning has left it “adrift, mute and helpless” on the periphery of federal policymaking about media and spectrum. Pubcasting was slow to respond to the journalism crisis, aloof from the Obama administration’s big commitment to give the public universal access to broadband Internet service.In Part 2 he suggests how the system could equip itself to develop a more coherent, visionary agenda for its own future and the nation’s media policies. The commentary is available as two PDFs: Part 1 and Part 2. At this extraordinary moment, when so many outside observers and critics are simultaneously trying to define a national agenda for public media — when we should be confidently helping to guide those debates — we seem unprepared for the task.