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Sponsorship

How original research is helping NPM draw sponsors to public radio

By Tyler Falk, Reporter | August 17, 2021

NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.

Aviators grounds embedded marketing offer

By Dru Sefton, Senior Editor | May 13, 2014

Until recently, a page on the Aviators website promoting program sponsorships used slick marketing lingo to pitch product placements, also known as embedded marketing.

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Development

How original research is helping NPM draw sponsors to public radio

By Tyler Falk, Reporter | August 17, 2021

Anthony Nalli

Aviators grounds embedded marketing offer

By Dru Sefton, Senior Editor | May 13, 2014