Development
How original research is helping NPM draw sponsors to public radio
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NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
Current (https://current.org/tag/sponsorship/)
NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
Until recently, a page on the Aviators website promoting program sponsorships used slick marketing lingo to pitch product placements, also known as embedded marketing.