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Spark Initiative

Programs/Content

NPR, Greater Public team up to create pledge campaign built on Spark promotions

By Karen Everhart, Managing Editor | July 10, 2015

Pledge messages coming to public radio this fall will target listeners who find themselves tuning into Morning Edition more often.

Development

NPR’s Mohn points to early success with Spark initiative

By Ben Mook, Former Reporter | March 6, 2015

NPR CEO Jarl Mohn said his “spark initiative” to boost Morning Edition’s audience through repeated promotional messaging is already starting to show signs of success one month into its six month run.

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