Programs/Content
NPR, Greater Public team up to create pledge campaign built on Spark promotions
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Pledge messages coming to public radio this fall will target listeners who find themselves tuning into Morning Edition more often.
Development
NPR’s Mohn points to early success with Spark initiative
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NPR CEO Jarl Mohn said his “spark initiative” to boost Morning Edition’s audience through repeated promotional messaging is already starting to show signs of success one month into its six month run.