Programs/Content
TPT’s national site for 50+ adults launches this week
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Next Avenue ratcheted up its ambition as an online magazine with the hiring of veteran editor Donna Sapolin, a specialist in lifestyle publishing.
Baby Boomers
Next Avenue will use Web to super-serve a (slightly) younger PBS audience
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When Jim Pagliarini and Judy Diaz say public TV should pay more attention to a younger audience, they’re not thinking of viewers in their 20s and 30s. Their Next Avenue project, based at Twin Cities Public Television, aims at Boomers, the big generation now between the ages of 45 and 65, with its biggest numbers toward the younger end. In contrast, 60 percent of PBS’s audience is over 60, Diaz says, though it has many Boomer viewers. “We’re not reaching them, and we’re not engaging them now,” says Diaz. Boomers — “that’s an NPR audience,” she adds.