Purposeful Loni Ding

Loni Ding, 78, a filmmaker who brought issues of Asian American identity to the surface, and to PBS, and helped win legislation backing independent producers, died Feb. 20 in a hospital in Oakland, Calif.

Obituary: Larry Hall, 74, advocate for independent producers

A leading advocate for independent producers and openness in the governance of public broadcasting, Laurence S. Hall died Feb. 21 [2004] after a recurrence of cancer, according to one of his sons, Ole Hall. He was 74. Hall was one of “the three Larrys” — the others being Lawrence Daressa and Lawrence Sapadin — who were among the leaders of the 1980s movement to secure a role for independent producers in public TV. If there was one person responsible for that “modest miracle of legislation,” Daressa said recently, it was Hall.

Video center chief Fifer will lead ITVS

ITVS, the CPB-funded organization operating in the tricky middle-ground between independent filmmakers and public TV stations, has appointed a leader in the San Francisco indie community as its next chief executive. [She succeeded James Yee, who died in March 2001.]

Sally Jo Fifer, executive director of the Bay Area Video Coalition since 1992, will join the Independent Television Service as its top executive in August. BAVC grew explosively under her leadership — through partnerships with Silicon Valley companies during the soaring tech boom and through job-training contracts with federal, state and local government agencies. The ITVS Board sought an executive with entrepreneurial skills and a proven ability to “raise money and think creatively,” says Mark Lloyd, chairman of ITVS and president of the Civil Rights Forum on Communications Policy. “Sally’s experience with the Bay Area Video Coalition certainly suggests that she has those qualities.”