Thursday roundup: PBS promotes execs; Code Switch crowdsources poetry

• PBS has promoted two of its programming execs. Michael Kelley, formerly v.p. of strategy and business affairs, ascends to s.v.p., programming and business affairs. In addition, Bill Gardner, formerly director of general audience programming, is now v.p. of programming and development, overseeing science, history, natural history, cultural and current events programming. Both joined PBS in 2012. “Mike’s strong business skills and strategic leadership coupled with Bill’s acute editorial judgment and significant development chops have been instrumental to the success of PBS, our producers and member stations nationwide,” Beth Hoppe, PBS chief programming executive, said in a statement.

TPT rebrands youth initiative as ReWire

Twin Cities Public Television has adopted the name ReWire for the statewide network’s youth programming and engagement initiative. TPT settled on the name after its previous branding, Open Air, attracted a trademark infringement and violation suit from Colorado Public Radio. “Our vision is to rewire public media’s relationship to the world, and your relationship with public media,” Andi McDaniel, ReWire’s project manager, wrote in a re-introductory blog post Oct. 25. “[ReWire is] about connecting with our audience in new ways — through digital content, through collaborative approaches to storytelling, through interactive events, fresh takes on classic and new programming and much more.”