Audience
Study sees growth if NPR loosens up, sounds less elite
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A new study for NPR identifies a much bigger potential news audience for public radio if producers craft shows to be more lively and conversational.
Programs/Content
With RFP, PBS pursues ‘Explorer Archetype’ in productions
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From PBS’s June 2010 request for primetime series proposals to be funded by the CPB/PBS Diversity and Innovation Fund. See also Current feature on the Explorer Archetype. The Explorer Archetype
Research shows the most successful brands embody a single archetype. To define and fully leverage PBS’s brand, we are employing Archetypal Branding, a proven strategy in which an organization aligns all activities behind a single unifying concept. We believe adopting this strategy will help us increase audience engagement, raise money and build brand loyalty.