New service gives station donors choice of digital music premiums

A supplier of pledge-drive premiums to public broadcasters is offering an upgrade to traditional CD giveaways, providing a new program of monthly music downloads delivered via email. The program from Forest Incentives, Forest Music Express, has blanket agreements with several record labels, including all three majors, allowing stations to send virtually any album to their donors. Forest Music Express is billed as an update to the concept of the “CD of the Month” club, allowing stations to curate gifts to donors while avoiding the logistics of mailing physical recordings. The distribution system integrates with membership databases at stations to deliver download links to donors. “The beauty behind this is that the stations can do their own work, and we can distribute the albums in really short order,” said John Vernile, who created Forest Music Express.