Development
Two promising pledge shows claim APT PitchFest prizes
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The winners are a show aimed at 50-plus viewers and a program about self-improvement.
Programs/Content
With new special, pledge producer TJ Lubinsky wants to refresh doo-wop genre
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The upcoming “Next Doo Wop Star” aims to appeal to younger public TV viewers while bringing along older fans of Lubinsky’s nostalgic programs.
Development
Lubinsky’s pledge shows may mine nostalgia, but the “content connects”
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As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s most successful fundraising producers.