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“In working with musical artists, I learned that egos are enormous, and concerns are varied and unpredictable,” writes Larry Rifkin in his new memoir, “No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction.”
With cash prizes of $75,000 as completion funds, producers expect to release their shows for broadcast later this year.
The winners are a show aimed at 50-plus viewers and a program about self-improvement.
The upcoming “Next Doo Wop Star” aims to appeal to younger public TV viewers while bringing along older fans of Lubinsky’s nostalgic programs.
As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s most successful fundraising producers.