Public radio tattoos make a comeback

The latest package of public radio fundraising premiums allows devout listeners to temporarily brand their passion for their favorite shows on their forearms — or elsewhere. A set of eight rub-on tattoos in colorful vintage designs tout the titles On the Media, Fresh Air, Morning Edition, All Things Considered and This American Life. They’re offered to stations by longtime pubcasting premium distributor VisABILITY in Lyons, Colo. The temporary tattoos are the second to be created for listeners who want to express their support for public radio through body art. Ira Glass, whose cleverness in creating pledge-drive premiums helped to build station carriage for This American Life when it was a new public radio series, first approached  VisABILITY owners Janice Gavan and John Burke about pubradio tattoos in 1998.