170 Million Americans campaign to escalate efforts

Now that the 2012 general election is over, the 170 Million Americans campaign is preparing to rally support for public broadcasting by going into an amped-up “on steroids” phase, an adviser to NPR said during the Public Radio Regional Organizations Super-Regional conference in New Orleans Nov. 14. Gov. Mitt Romney’s pledge to eliminate funding for public broadcasting, which he repeated during the first presidential debate, “created an opportunity for us to remind our fans that we need them,” said Liz Schrayer of Schrayer & Associates Inc., a Washington, D.C.–based firm that advises nonprofits on advocacy efforts. The campaign should seek to mobilize at least 1 percent of public broadcasting’s 170 million viewers and listeners, she said. Schrayer is a former national political director for the American Israel Public Affairs Committee.