Underwriting drop leaves NPR with $2.6M shortfall

Facing an operating deficit of $2.6 million this fiscal year due to a shortfall in corporate sponsorship income, NPR is stepping up efforts to cover the gap with additional gifts, grants and underwriting. These measures are being taken rather than “cutting deep into NPR,” a spokesperson told Current last week, after the Washington Post reported that the network had considered cutting Tell Me More, the daily newsmagazine aimed at people of color. The Post’s report cited anonymous sources describing internal discussions. NPR President Gary Knell later told media outlets that there were no plans to cancel the show. NPR hit a record high in corporate sponsorship income last year but is now struggling, with a variety of factors contributing to the slowdown in sponsorship revenue.