Tech
Nielsen tweaks measurement of radio audience amid hush-hush adoption of Voltair boxes
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A Nielsen Audio chief engineer tacitly acknowledged that the company’s PPM technology does not fully measure listening in noisy real-world environments.
Current (https://current.org/tag/nielsen-audio/)
A Nielsen Audio chief engineer tacitly acknowledged that the company’s PPM technology does not fully measure listening in noisy real-world environments.
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