Next Avenue, pubmedia site for seniors, sees “win-win” in partnership with RLTV

Next Avenue — the online magazine for Americans aged 50 years and older created by Twin Cities Public Television — is now sharing its content with RLTV, a cable and online network for seniors. The agreement, announced Jan. 2, marks the beginning of a targeted syndication push, said Next Avenue Executive Director Judy Diaz. “We’re investing a lot in content, not just in money but in the time it takes to create the pieces,” she said. The plan is a win-win, expanding Next Avenue’s content distribution while raising revenue, Diaz said.