Hopes of viewers and producers invested in Need to Know

Ten weeks before the air date of Need to Know, WNET announced the executive producer. Seven weeks before, the producing station named the co-anchors. On May 7 the new public affairs series debuts on PBS. A lot will be riding on the show. For PBS it’s a rare chance to start a potential “icon series” with new styles and substance, demonstrating that folks in “legacy media” can interact and innovate like digital natives.