System/Policy
Public TV begins counting ‘invisible audiences’ for education content
|
Stations reach millions of people through off-air services such as parenting workshops but lack a common approach for measuring their reach and impact.
Quick Takes
CPB partners with NETA on Thought Leader Forum
|
CPB President Pat Harrison said the forum “focuses on ways public media stations can enhance their educational content and services for new, diverse generations.”
Programs/Content
The most noteworthy pubmedia news of 2014
|
We asked our reporters to reflect on a year’s worth of trends, events and change in public media. Here’s what stuck with us.
Programs/Content
Aviators distributor scrutinizing show after revelations of apparent product placement
|
The public TV program The Aviators has come under increased scrutiny from its distributor after Current revealed apparent product placement in the show’s on-air segments. Executive Producer Anthony Nalli removed a sponsorship page from the program’s website earlier this month after Current inquired about promises that sponsors could “expertly integrate their brands directly into the content of the show in a subtle, non-invasive and very effective manner.” Other pages on the site made similar offers. Nalli said the matter was a misunderstanding over wording. “I used the language of advertising, not of public television,” Nalli said.