Programs/Content
Looking to get in listeners’ pockets
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A growing number of public radio stations can now be found on mobile devices, their signature icons wedged between Angry Birds and Google Maps.
Programs/Content
PRX gets some fuel to incubate public-media journalism tools
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With $2.5 million from the Knight Foundation, Public Radio Exchange will rev up a new Public Media Accelerator next year to assist new public-media journalism projects with seed money, mentoring and help in finding funds and investors. Knight stresses the mentoring. After experience with more than 200 media projects, Knight has found that the most successful have been “nurtured through outside advice and expertise,” said foundation veep Michael Maness. PRX hasn’t set priorities for projects, chief exec Jake Shapiro told Current, but he expects they will tend to develop software tools, especially mobile apps. Shapiro sees benefits for public media organizations that get their hands geeky with the tech side, as PRX did, instead of outsourcing the work, he wrote on PBS MediaShift’s Idea Lab.