Programs/Content
Detroit PTV looks to bring cultural groups together through its new arts series
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Detroit Public Television is using its new arts series, Detroit Performs, to showcase the Motor City’s talents on a wider scale. Local reaction to the show, now 10 weeks into broadcast, “has been tremendous,” DTV President Rich Homberg said in a note to his Major Market Group (MMG) pubTV coalition colleagues. “Every day we are hearing from new producers, emerging organizations and raving fans.”
The series grew out of the MMG Arts content initiative, curated by WNET in New York City, and DTV’s five-year-old “category strategy,” which set a course for engagement and partnership around specific topics. Similar efforts include DTV’s Great Lakes Now, which evolved from a reporting focus into a conservation conference attracting more than 300,000 participants. “We wanted to find a way for Detroit Performs to create a voice beyond our city,” Homberg said.