Public Radio International has revamped its website to absorb the web presence of PRI’s The World, reflecting the network’s aim to develop a higher profile in international news. The new site gives greater prominence to international news from The World and other PRI programs. The World “is increasingly, for us, a journalism brand,” said Michael Skoler, PRI’s v.p. of interactive media. Previously, The World had its own website at TheWorld.org. It now redirects to PRI.org. PRI has combined the previously separate staff and resources for the two sites.