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metrics

Programs/Content

Work advances toward goal of education metrics database

By Dru Sefton, Senior Editor | February 20, 2019

The effort will create “a national picture of the great work that public media is doing in education,” said Georgia Public Broadcasting’s Andrew MacCartney.

System/Policy

To build and engage your audience, consider these core metrics for measuring success

By Steve Mulder, Director of Audience Insights (NPR) and Mark Fuerst, Founder (Innovation4Media) | March 22, 2018

NPR, Station Resource Group and public media leaders came together to develop this set of key performance indicators.

Impact

Database for public media looks to standardize, simplify station metrics

By | December 4, 2014

The Public Media Company is looking to drum up support to pilot the Public Media Database, an all-in-one dashboard to help stations track finances, audience ratings and the impact of their journalism on listeners. The concept is to cull data from a variety of sources, reach agreement about which metrics are significant and weed out the less important information. Each station would maintain a database of measurements, to be displayed in a dashboard for easy access and review. Uniform metrics among stations would help them compare performance and make presentations to funders. PMC, a nonprofit based in Boulder, Colo., hopes that adding participating stations will enable more meaningful comparisons of metrics across the public radio system.

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