Programs/Content
Work advances toward goal of education metrics database
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The effort will create “a national picture of the great work that public media is doing in education,” said Georgia Public Broadcasting’s Andrew MacCartney.
System/Policy
To build and engage your audience, consider these core metrics for measuring success
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NPR, Station Resource Group and public media leaders came together to develop this set of key performance indicators.
Impact
Database for public media looks to standardize, simplify station metrics
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The Public Media Company is looking to drum up support to pilot the Public Media Database, an all-in-one dashboard to help stations track finances, audience ratings and the impact of their journalism on listeners. The concept is to cull data from a variety of sources, reach agreement about which metrics are significant and weed out the less important information. Each station would maintain a database of measurements, to be displayed in a dashboard for easy access and review. Uniform metrics among stations would help them compare performance and make presentations to funders. PMC, a nonprofit based in Boulder, Colo., hopes that adding participating stations will enable more meaningful comparisons of metrics across the public radio system.