If you’re a public radio station without a plan for how to take advantage of the remarkably flexible and creative platform of podcasting — a platform that leverages your existing skills better than anything else in new media — you need to think again.
KCRW in Santa Monica, Calif., has struck the opening chords for The Organist, a monthly arts-and-culture podcast from McSweeney’s. The program is the latest collaboration between the station and the irreverent San Francisco–based publishing house, founded in 1998 by acclaimed author and screenwriter Dave Eggers. Produced by the editors of the McSweeney’s-published culture magazine The Believer, The Organist will produce 10 hourlong episodes per year covering a wide gamut of pop culture, with the help of some famous voices. The inaugural episode launched Feb. 1.