KPCC’s ambitious three-year, $10 million project to fortify its newsroom and serve more people of color has created an unintended casualty: The Los Angeles station lost the popular namesake of its top-rated morning news magazine, The Madeleine Brand Show, after changes that included a new co-host.
Madeleine Brand, who quit KPCC Sept. 21, told Current that “outside offers just became too attractive” for her to remain at the Pasadena station. Her hourlong morning Madeleine Brand show, which premiered on KPCC in September 2010, morphed last month into Brand & Martinez, when former ESPN sportscaster A Martinez signed on as co-host. The show also grew into a two-hour program for national distribution and will include a mix of segments intended to appeal to minority audiences. The changes were backed by a $1.8 million CPB grant to Southern California Public Radio in December 2011 as part of the One Nation Media Project, bolstering reporting and programming for and about Latinos and other people of color in the diverse Los Angeles area.