What if Congress stopped allocating federal aid to pubcasting? The latest bleak financial analysis from CPB, released last week, adds some specifics about how service would be affected in dozens of congressional districts across the land. Fifty-four public TV licensees in 19 states and 76 public radio operators in 38 states would be “at high risk of no longer being able to sustain operations” if federal aid ends, CPB asserts in a report backed by Booz & Co. and delivered to the appropriation committees June 20. Congress asked CPB for a report on the field’s economic options when lawmakers approved the most recent advance appropriation in December.
… Friendly began toying with an idea for a permanent source of funding for noncommercial television. In the spring of 1966 he began considering the possibility that synchronous satellites might provide the magic potion for the fourth network….
Congress doesn’t work that way, said Wilbur Mills, the formidable chair of the House Ways and Means Committee in the late 1960s. Bill Moyers, then a young aide to President Johnson, recalled the upshot of the Public Broadcasting Act: Congress created CPB but left it without a dedicated revenue source, destined to lobby unceasingly for annual appropriations. This account is excerpted from Moyers’ speech to the PBS Showcase Conference in May 2006. (The full text of the speech is also on this site.)
… When he signed it, the President said that the Public Broadcasting Act of 1967 “announces to the world that our nation wants more than just material wealth; our nation wants more than ‘a chicken in every pot.’ We in America have an appetite for excellence, too….
In 1977, a decade after the first Carnegie Commission endorsed federal aid to noncommercial TV, the Carnegie Corporation of New York created a second panel to study noncommercial TV and radio. Its recommendations were published in 1979 …