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local programming

DTV multicasting
Chart showing how many pubTV stations operate how many multicast channels

Multicasts tailored to local priorities

By Dru Sefton, Senior Editor | June 11, 2012

Bolstered by ratings data on their digital multicast channels and years of experience in managing them, public TV station programmers in many markets are refining their channel lineups.

Programs/Content

Mix of local programs gives a pubTV station its ‘secret sauce’

By Judith and David LeRoy | October 3, 2011

For stations that are revered local institutions with loyal audiences and financial resources, standards for success are higher.

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