DTV multicasting
Multicasts tailored to local priorities
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Bolstered by ratings data on their digital multicast channels and years of experience in managing them, public TV station programmers in many markets are refining their channel lineups.
Programs/Content
Mix of local programs gives a pubTV station its ‘secret sauce’
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Every week, we and our staff at TRAC Media Services review program performance of public television stations in the 56 markets metered by Nielsen.
Through the years, we have become accustomed to seeing local programs appear among the most popular titles on many stations. And stations with the most popular local series were among the system’s most successful. What, we wondered, was the relationship between a station’s success and its local programming? This question led to TRAC’s Local Programming Initiative, which will officially launch in October. Success has different meanings at different public television stations.