To the editors,
Regarding your recent article about discussions of audience-building strategies for public radio at last month’s Public Radio Program Directors conference, I do note with interest this exchange:
During a Q&A in Las Vegas, John Van Hoesen, v.p. for news and programming at Vermont Public Radio, asked NPR Chief Content Officer Kinsey Wilson whether NPR would produce more newsmagazine-like programming for middays. Wilson questioned whether NPR has the capacity to help fill that gap. But both he and David Kansas, c.o.o. of Minnesota Public Radio/American Public Media, said that stations and networks could work together more to share content, creating a system for allowing local stations to pick up and air each other’s reporting. “There are some interesting things that new technology makes possible there,” Kansas said. NPR, MPR/APM and hundreds of stations are Public Radio Exchange members, and they can share unlimited audio for stations at any time, with any terms they wish to set.