Programs/Content

PBS’s Sepulveda: Stations can do more to engage Latinos, broader communities

By |

PBS stations need to share more information among themselves as they work to increase their community impact, PBS’s new senior v.p. of station services Juan Sepulveda said at the two-day “Understanding Impact” symposium, convened by the Public Media Futures Forum and the Center for Investigative Reporting April 17 and 18. The forum, which took place at American University, explored how public media organizations can measure and analyze the impact of their work. Sepulveda, who started at PBS in January, said he was still trying to get a sense of how actively stations are working on issues of impact and how much information they’re sharing. So far, he’s concluded that a small number of stations are “doing it right,” he said, adding that “if we’re honest, a big chunk of the system is not.”

Sepulveda saw firsthand the success of digital outreach and community-organizing tactics when he worked to mobilize Texans and Latinos for President Obama’s campaigns. Public TV can apply those strategies to get stations “more directly involved in what’s happening with each other,” he said.

Quick Takes

Monday roundup: Polk goes to Frontline, CPB ombud calls for transparency in grant dustup

By |

• Frontline today won a George Polk Award for “League of Denial,” its investigation of the NFL’s efforts to downplay evidence linking head injuries of football players to long-term brain disorders. The nonprofit newsroom Center for Public Integrity also won a Polk for “After the Meltdown,” which explored the aftermath of economic crash caused by sub-prime mortgage lenders. A full list of Polk winners, presented by Long Island University, is here. • While CPB Ombudsman Joel Kaplan agrees with WNET’s decision to return a $3.5 million grant for its series reporting on public pensions, he remains troubled by “the lack of transparency by both WNET and PBS” in handling the controversy. He suggests the original agreement between WNET and the Laura and John Arnold Foundation needs to be disclosed.