Current (https://current.org/tag/jonathan-rice/)
Jon might say that his prime legacy is this television station. What Jim Day and Jon Rice created from nothing more than a dream is an enviable monument. He loved KQED without reservation. He loved it with a passion that didn’t waver for 47 years.
Jonathan C. Rice, the storied program director and co-founder of KQED-TV in San Francisco, died July 22 [2001] at the age of 85. He succumbed at his home in the city after a long illness.
San Francisco’s KQED-TV remains one of the most-watched public TV stations in the country, but, in the 1980s and ’90s it suffered under the expectations of a viewership that recalled its early years. David Stewart reminds us of KQED’s fertile ’50s and ’60s. In his history of public TV, The Vanishing Vision, James Day recalls that the first year of KQED/San Francisco, 1953, was nearly its last. Its headquarters was in the back seat of a station wagon. Day, the president, and a staff of eight had managed to keep the station on the air, but the board, alarmed by its increasing debts, had decided to call it quits.