PBS selects tech exec Rubenstein to head digital efforts

Ira Rubenstein, a digital media executive with experience at Marvel and 20th Century Fox, is the new general manager of PBS Digital. He replaces Jason Seiken, who left PBS last October to accept a position with Telegraph Media in London. “The rapid growth and prevalence of digital technology offers PBS and local member stations a great opportunity to further connect with our audience,” PBS President Paula Kerger said in today’s announcement. She noted that Rubenstein’s track record and expertise will be “invaluable.” “How, when and where media is consumed continues to evolve at a breakneck pace,” Rubenstein said, “and it’s clear that PBS and local member stations have been committed to being leaders in the children’s digital space, original video development and using digital distribution methods to ensure that local and national content is available everywhere viewers want it.”