Sonic IDs: Bursts of lush and local life are new stations’ trademark

About a year and a half ago, we were getting ready to launch a new public radio service here on Cape Cod and the islands of Martha’s Vineyard and Nantucket. I asked for advice from colleagues: How would you make them special? What would you put on the clean canvas of a brand new public radio station, the first one of the new millennium? Dozens of people took the time to respond, and we excerpted their advice in Current (Sept. 20, 1999), much of which was about how to be local, how to sound different.