Commentary: With shift in plans, Greater Public hits the brakes on digital

The departure of Jeannie Ericson from Greater Public and the cancellation of the short-lived Digital Day at the Public Media Development and Marketing Conference represent a damaging retreat from public media’s digital future. Over the past 11 years, the Integrated Media Association was one of the only focal points within public media for collaboration on digital strategy and realistic, shareable solutions for public TV and radio stations. Under the leadership of Mark Fuerst and then Jeannie Ericson, with the commitment of lots of smart people at local stations, iMA worked to bring public media into the digital age. When iMA merged with Greater Public last year, it seemed like a positive step toward integrating digital with our marketing strategies and revenue generation. One year later, Greater Public opted not to renew Ericson’s contract and to cancel Digital Day.