NETA partners with Coke bottler for station health insurance

After several years of work, the National Educational Telecommunications Association announced Feb. 23 that it is offering group health-insurance coverage plans to pubcasters. So far, 70 TV and radio licensees representing nearly 2,900 individuals are participating in the initiative. NETA is partnering with the Coca-Cola Bottlers Association to provide the coverage through that company’s Alliance of Professional Service Organizations (APSO) subsidiary. APSO currently serves nearly 300 employers, including the majority of the soft-drink bottlers and more than 200 other organizations, covering nearly 25,000 individuals.