This detailed paper was published in the October 1972 issue of Educational Broadcasting Review, the journal of the National Association of Educational Broadcasters. The paper — by Hartford Gunn, the first president of PBS — led to PBS’s creation of an annual program market called the Station Program Cooperative, which became, for nearly two decades, PBS’s main method of aggregating station funds to produce ongoing series. Introductory note by Avon Edward Foote, editor of Educational Broadcasting Review
One of the important functions of EBR is to circulate documents which embody important new concepts, proposals, and suggestions. The values are two-fold: full publication makes it possible to study the actual details of a proposal rather than rumors or speculations about it, and distribution through the EBR engages the entire profession in the process of analysis and deliberation. The article that follows is one of those documents.