NPR hired voice-over and theater actress Sabrina Farhi as the new voice of its underwriting credits, with her on-air debut to come next month. Farhi has previously lent her voice to ads for TIAA–CREF and Bioré Skincare and performed extensively in independent theater productions in New York. She will work out of NPR’s Washington, D.C., headquarters in her new job. “Out of hundreds of voices, Sabrina’s immediately stood out for its warmth and conversational approach,” said Eric Nuzum, NPR’s v.p. of programming, in a press release. “We think listeners and supporters will find her engaging.”
In a brief audio introduction (hear it here), Farhi reveals that she enjoys Scrabble and Mad Men and tells listeners that “I’m not as serious as I sound.”
“I wanted to be an actress when I grew up, and all things considered, this is a dream career I never thought of as a kid,” Farhi says.
NPR plans to unveil tomorrow the name of the on-air talent who has been chosen to voice its underwriting credits as a successor to longtime announcer Frank Tavares. “The NPR Announcer will become the voice of all NPR national funding credits for broadcast and digital content,” wrote Eric Nuzum, v.p. of programming, in a Oct. 21 memo to public radio station leaders that was obtained by Current. “We think listeners — and sponsors — will find her engaging.” Though Nuzum wasn’t divulging the identity of the new announcer, he did reveal that the network has chosen a female. Listeners will begin hearing her announcements next month in NPR newscast and online credits, Nuzum wrote; she will take over voicing of all credits later.