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Development

ACLU fundraiser looks to public media for guidance

By April Simpson, Former Associate Editor | May 11, 2017

Organizers sought input from public media consultants on best methods for encouraging mobile giving and fundraising on television.

Development

WGBH finds authenticity, strong visuals boost response to Facebook Live fundraising

By April Simpson, Former Associate Editor | May 10, 2017

WGBH tested the platform in June and December 2016 by bringing viewers behind the scenes with live pledge segments of up to 30 minutes.

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