Programs/Content
WTVP plans launch of multicast channel for at-home learning
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The public TV station and local school system forged a partnership to improve at-home learning for students with limited internet access.
DTV multicasting
Multicasts tailored to local priorities
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Bolstered by ratings data on their digital multicast channels and years of experience in managing them, public TV station programmers in many markets are refining their channel lineups.
DTV multicasting
World multicast channel: an incubator for diversity?
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WGBH and WNET are “re-imaging and re-engineering” the PBS World documentary-oriented multicast channel, which has been picked up by only about 40 of the 170-plus public TV licensees.
Programs/Content
Many stations packaging their own kids’ channels
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With the all-digital future arriving, if haltingly, and a bigger share of viewers likely to come through DTV multicast channels, public TV stations are reconsidering how to use their bitstream, making over their channels, and in some cases adding new services to woo audiences. The wee audience, for one. Little kids and their parents are a vital audience and constituency for public TV, and mockups of the stations’ future DTV menu often featured a dedicated channel for them. To supply it, stations had access to a 24-hour PBS Kids feed, packaged by PBS. That changed in 2005 when the network acceded to the desires of its two biggest producers for children and joined a partnership to package Sprout, a cable channel for preschoolers.