System/Policy

DEI rebrands as Greater Public to reflect new goals for membership, collaborations

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ATLANTA — DEI, the membership organization that supports development and fundraising work at public radio stations, has changed its name to Greater Public. President Doug Eichten announced the change during the opening session of the Public Media Development and Marketing Conference, which runs through Saturday at the downtown Omni Hotel. “[T]he nature and pace of change in the media landscape now is so dramatic that we believe our industry is at a true inflection point,” Eichten said. “Greater Public is committed to providing new levels of leadership and resources for public media organizations to move forward.”

The new name signals Greater Public’s intention to broaden its membership to include more public television stations and to develop collaborations among different types of public-service media organizations, including nonprofit news outlets. It also plans to produce special offerings in leadership development and training, including for lay leaders who serve on station boards.