System/Policy
CPB ombuds give minor attention to balance
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Inspector General Kenneth A. Konz found fault with much of former Chairman Kenneth Tomlinson’s balance crusade, but his report did validate the creation of CPB’s ombudsmen, the corporation’s stated tool for dealing with audience concerns about program balance and objectivity. While Konz criticized the unilateral manner in which Tomlinson selected veteran journalists Ken Bode and William Schulz, he concluded that “by expanding the public’s ability to have issues of objectivity and balance addressed,” the addition of ombudsmen was “consistent with” CPB’s responsibilities. “The legislative statute requires that public broadcasting be objective and balanced,” Chair Cheryl Halpern told reporters in September. “The ombudsmen were put in place to [help] CPB function within the constraints of the legislation.” But more than six months after CPB engaged Bode and Schulz to assess program balance and objectivity and handle complaints, they have seldom written on these issues in general terms and not once have they responded to audience concerns about the balance and objectivity of specific programs.
When CPB set the ombudsmen to work, Tomlinson told Current they would review news content, but many of their reports have focused on cultural documentaries that aren’t particularly journalistic, such as No Direction Home: Bob Dylan, Richard Rodgers: The Sweetest of Sounds, and The Appalachians. Of the nine reports filed by the part-time monitors since April 26, three praised public TV docs, two were on NPR news reports from Iraq (Bode did note that the reports “gave a nuanced and balanced view”), one lauded Mississippi PTV for covering a high-profile trial, and one was an “ombudsman operating manual.”
The remaining two mentioned audience concerns about balance issues but only one — Bode’s Sept.