APT’s Create and World gain carriage, audience

Vme is not the only public TV multicast channel that’s gaining traction with viewers. Create and World, channels featuring how-to shows and public affairs programs, have the widest carriage and remain the most popular. Although audience data on PTV multicast channels is limited — in part because only 20 stations are able to subscribe to ratings services for their channels — viewership has grown 18 percent over the past four years, according to TRAC Media, which provides ratings analyses to local pubcasters. Lifestyle-oriented Create is the most dominant of the three channels. Since its national launch via APT distribution 10 years ago, it has secured carriage on 106 licensees and now reaches 78 percent of television households.