Krichels to oversee system development and media strategy for CPB

Veteran pubcaster Ted Krichels will become CPB’s new s.v.p. for system development and media strategy, effective Nov. 4. Krichels replaces Mark Erstling, who remains with CPB but will focus solely on issues concerning the upcoming television spectrum auctions and subsequent channel repacking. In his new role, Krichels will oversee CPB’s efforts to ensure that public television and its related digital and visual media services are universally available across America. Krichels has more than 25 years experience in pubcasting management, most recently as associate v.p. and g.m. of Penn State Public Broadcasting in University Park, Pa., and previously as c.e.o. of KBDI in Denver.