PBS proposes video-on-demand service in FY15 budget
PBS’s fiscal year 2015 draft budget includes the launch of a Membership Video on Demand service that will generate revenue by drawing on the network’s expansive library of content. MVOD members will get exclusive access to on-demand PBS videos, according to a budget document acquired by Current. “This is a critical product to help stations drive membership of the growing digital audience,” it said. The service will be integrated with PBS’s COVE video platform, and the public broadcaster anticipates hiring additional staff for the project. The budget proposal, now awaiting comment from stations, also requests a 2.5 percent increase in assessments from stations.