Wednesday roundup: Forest creates sustainer premiums, Curious George pitches NYC

• Pubcasting fulfillment company Forest Incentives is launching Forest Music Express, an experimental sustainer premium service for pubmedia stations. The service will allow stations to offer legal music downloads to sustaining members. Forest Incentives is working with major music labels to offer more than 20 million songs to stations, according to a press release. The company has piloted the service with Philadelphia’s WXPN and KPLU in Tacoma, Wash. • PBS Kids’ favorite monkey Curious George is taking on a new role, as New York City’s official family ambassador.