… This is our deepest embarrassment as public broadcasters. I have heard the arguments, and I understand the imperatives, but to think that, hucksters aside, we spend more of our energy and on-air promotional time, pushing programs that have nothing to do with our mission, is shameful….
The Temporary Commission on Alternative Financing for Public Telecommunications (TCAF) delivered its recommendations to Congress on Oct. 1, 1983, after extensive research, including an Advertising Demonstration Program at a number of public TV stations. Documents below:
Letter of transmittal
Membership of TCAF
Chairman’s letter of transmittal
To the Congress of the United States:
In accordance with Congress’ direction in the Public Broadcasting Amendments Act of 1981, Public Law Number 97-35, the Temporary Commission on Alternative Financing for Public Telecommunications hereby submits its Final Report. This report describes the Advertising Demonstration Program in which selected public television stations experimented with the carriage of limited advertising. The report includes findings, conclusions, and recommendations to Congress concerning the financing of public broadcasting.