CTW finds its cable outlet: a venture with Nickelodeon

In a partnership that aims to position educational children’s programs at the forefront
of the digital cable movement, Viacom’s Nickelodeon cable network and Children’s
Television Workshop last week announced plans to launch a new network for kids, to be
called Noggin. The long-anticipated channel will feature programs from each partner’s library,
including old episodes of the venerable Sesame Street, to serve both preschoolers
and school-aged children. Early plans call for it to run without commercials, drawing
revenues solely from cable-operator fees. “In an era when many television networks have abandoned their responsibility to do
more than just entertain, we are extremely proud to be joining with the long-standing
leader in kids’ educational programming, CTW, to bring Noggin to life,” said Herb
Scannell, president of Nickelodeon. “We hope to make learning cool, through