WFUV seeks membership boost with new mix of music

New York’s WFUV has expanded its music mix and dropped NPR newscasts, with a goal of enticing more listeners to become members. Starting this month, the Triple A station broadened its playlists and added more local music to its lineup. Listeners might now hear musicians such as Prince, the Clash and Arcade Fire in close proximity, while classic artists such as Aretha Franklin, Queen, and Hall and Oates are still represented. WFUV is also featuring more new music as it aims to buttress its reputation for introducing listeners to up-and-coming artists. Program Director Rita Houston and her colleagues were happy with recent growth in WFUV’s audience, from an average–quarter-hour share of 0.2 in spring 2012 to 0.4 a year later.