Can public radio learn to talk to its Gen-X future?

Public radio’s Gen-X listeners don’t fit their generational stereotype; they’re closer to its older audience than to their peers, said a report from public radio’s Audience 98 research project. Pubradio programmer J. Mikel Ellcessor comments and then trades letters to the editor with the Audience 98 researchers. Dan Yankelovich and Pete Townshend: are they the conceptual bookends of generational cohort analysis? In the mid-1960s, Dan Yankelovich explained the “generation gap” and introduced the world-at-large to generational cohorts. These “cultural variations in time” articulate the enduring importance of key life-stage experiences, and the social context within which they occur.